Moeda is building the future of commerce through Mastercard Start Path
The Seed Project Craft Beer was created to tap into the work and experience of some women who live in the Brazilian Midwest region. Moeda formed a partnership with their association (Assesve, in Portuguese) to cultivate and pick Baru nuts, a native regional chestnut.
The Seed Project Craft Beer was created to tap into the work and experience of some women who live in the Brazilian Midwest region. Moeda formed a partnership with their association (Assesve, in Portuguese) to cultivate and pick Baru nuts, a native regional chestnut. In the first phase, the female leaders supported the creation of the beer using the baru nut as a raw material. In the second phase, we established a partnership with Dádiva brewery company to increase our production. The objective of this third phase is to expand our business plan – Moeda will set up new partnerships with cooperatives from other parts of Brazil to devise new recipes, get more product certifications and penetrate more markets.
The third phase of the Seed Project Craft Beer will focus on the expansion and optimization of the business model to consolidate brand positioning and its longevity concerning the sales potential of this market. Moeda is currently assessing new partnerships with regional cooperatives to increase the impact on communities through the appreciation of the activities that involve collecting raw materials for other labels - in addition to another two-thousand-litter batch of Baru Beer.
Production of a new batch of Baru Beer that is more attractive to both physical and online markets - which will be done through marketing activities, regularization of product certifications, and forming partnerships in other Brazilian biomes to add new recipes to the brand.
Firstly, to enable alternative sales strategies to consolidate Baru Beer and new recipes in the market. Secondly, to professionalize and monetize the efforts of family producers so that they receive fair compensation for their work. This will be achieved through technical consulting services and targeted marketing activities.
This Seed Project fulfils 4 of the UN’s Sustainable Development Goals: 5, 8, 10 and 12.
"Cooperval –"的项目正在Phase 2：Delivery of credit to the venture。
Economic and Financial Analysis
Customized Loan Plan
Delivery of credit to the venture
Follow up and Monitoring
Results and impact metrics